- The Power of How
- How to Create Brand Presence
- How to Better Manage Marketing
- How to Utilize Online Marketing
- How to Maximize Web Strategy
- How to Penetrate the U.S. Market
- View Our Portfolio of Work
The Power of How
It’s a simple idea. The Power of How is understanding what needs to be done and knowing how to do it. We bring an enthusiasm for great creative and offer an exciting, collaborative team approach to clients committed to growing. The Power of How and O’Neill Communications helps emerging and mid-range companies, associations, and institutions better understand what needs to be done and then how to best execute it to achieve their strategic goals and objectives.
How to Create Brand Presence
Creating a brand presence is all about making some “noise” by integrating every facet of marketing and public relations into a comprehensive campaign. To do so, you must develop a media mix that maximizes online marketing opportunities and Web sites, uses special event and media relations, and considers how to best use traditional media. Central to doing this is our Power of How.
How to Better Manage Marketing
To better manage the marketing function, you must plan, monitor, and evaluate the entire process. You must know customer buying habits, the changing market, and your competition. Analyze the data and, from what you learn, develop a marketing plan with specific goals and objectives to take advantage of the opportunities you see.
How to Utilize Online Marketing
Online marketing is ideal for mid-range and emerging companies focusing on thin, target markets in both B2B and B2C marketing. Campaigns can target specific geographic regions (e.g. southeast Florida, Atlanta metro, etc.) and psychographic profiles (e.g. health conscious woman 35+; male sports enthusiast 19 – 35, etc.) to reach specific lifestyle-oriented people interested in your products.
How to Maximize Your Web Strategy
Look at your Web site from your target market’s perspective: what do they want, and what do they need to know. By providing the content they need, visitors will begin to trust your site and in turn it will become quite “sticky” – meaning visitors stay longer and return multiple times. You can increase traffic through search engine marketing, search engine optimization, email campaigns, and online marketing.
How to Successfully Penetrate the U.S. Market
It begins with a business plan that realistically budgets for operations, personnel, and marketing. It should also focus on the cost of establishing offices and distribution centers as well as identifying target markets, specific sales objectives, and realistic timelines. With a sound plan and the right people, all essential elements can be integrated into an effective sales organization.
O'Neill Communications is a full service marketing communications firm offering a wide range of integrated marketing and creative resources including strategic planning, advertising, interactive, public relations, research, and publishing services.
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1000 Parkwood Circle • Suite 360 • Atlanta, Georgia 30318