By Brandon
We’re very excited to announce that Smith-Gilbert Gardens has chosen a logo designed and created by O’Neill Communications for the re-branding of this prized attraction in Kennesaw.
Designs for the new logo were worked on by all designers at O’Neill Communications and each designer ended with a final design to present. All final designs were presented to Smith-Gilbert Gardens and then the Kennesaw City Council. And the winner is:
Smith-Gilbert Gardens New Logo, Designed by O'Neill Communications
The official press release follows:
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Kennesaw’s Smith-Gilbert Gardens Introduces New Look
(Kennesaw, GA) – One of Kennesaw’s most prized attractions is getting a new look.
The Smith-Gilbert Gardens is poised to unveil its new logo as the Kennesaw City Council votes on the brand image Monday, October 19 at 6 PM. The classic design was developed by O’Neill Communications, a marketing communications firm based in Atlanta.
“I am very excited to unveil the new logo of Smith-Gilbert Gardens,” said Jeff Drobney, the recreation and cultural agency director of the city of Kennesaw. “The brand identity of the Gardens is an integral part of the city’s vision for the future.”
The final logo design is a classic, antique look that clearly expresses the Gardens’ sophistication and approachability. “Smith-Gilbert Gardens has three significant strengths of history, art, and nature on 16 beautiful acres,” explained Holly Martin. Martin is the president of the Smith-Gilbert Gardens Foundation. “We have a wide variety of gardens and sculptures, along with educational opportunities for our guests.” Martin continued to explain that the Gardens is home to the Hiram Butler House, which is listed on the National Register of Historic Places.
The new logo is just the beginning of an exciting brand campaign for this hidden gem in the heart of Kennesaw. O’Neill Communications will be assisting the Foundation in promoting an entire new brand identity for the Gardens. “We’ll be involved in developing and executing promotional activities for this wonderful attraction,” said Gordon O’Neill, president and CEO of the marketing firm. “The firm is looking forward to working with the Gardens. It’s an established place in the Kennesaw-area, but is emerging in many ways as a highly regarded attraction in the southeast, especially since its expansion in 2007.”
O’Neill Communications is also the marketing firm for another highly regarded Kennesaw attraction, the Southern Museum of Civil War & Locomotive History.
The Smith-Gilbert Gardens, a public garden, is approximately 25 miles northwest of downtown Atlanta, near Kennesaw Mountain National Battlefield. The Gardens, which today consists of 16 acres, contain seven acres of plantings. Except on holidays, the Gardens are open year round Monday thru Friday 9 AM to 4 PM and on Saturdays from 9 AM to 1 PM. Guided tours ($7 per person) are offered on Fridays and Saturdays at 10 AM. For more information, including directions, please contact us at 770.427.8274, ext 3249, or visit our Web site at www.kennesaw-ga.gov/sga
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Tags: Branding, Graphic Design, Logo Design, Smith-Gilbert Gardens
About the Author
Brandon is our Director of Digital Communications. When he's not following cutting edge technology or learning the latest design techniques he can be found pursuing his passion for art and illustration or playing with his two dogs.
Just wasting some time on Digg and I found your entry. Not normally what I prefer to read about, but it was absolutely worth my time. Thanks.
Thanks! Glad you found it interesting!