The O'Neill Communications Blog

Author Archive

Facebook, meet Google Buzz

Google recently confirmed Internet rumors that they are throwing their hat into the social networking ring by introducing Google Buzz. If you can overlook the awful name, Buzz will basically be incorporated into your Gmail account. According to Mashable’s initial details, there will be a tab labeled “Buzz” right underneath your Inbox. It will provide links to Google-owned Picasa and YouTube along with Flickr and Twitter (Facebook was left out of the initial report; not sure if it’s incorporated or not).

Todd Jackson, product manager for Google Buzz, called it “an entire new world within Gmail.” (more…)

Bowser = Marketing Genius

In honor of it being close to the weekend, I’m going to go with a fun post:

Do you know about Bowser, the Miniature Schnauzer?

Meet Bowser.

Bowser came into my life when he was seven weeks old. I was fresh out of college, adjusting to living on my own and the 40-hour workweek. He fit in the palm of my hand and looked more like a rat than a puppy.

Anyway, I was looking at Bowser the other night (he’s now almost three years old and gets fatter every day), and I was thinking that Bowser knows the secrets to all anyone really needs to know about marketing. After the jump, allow me to explain. (more…)

An Open Letter to Facebook

(Author’s note: I’ve loved and have been a member of Facebook since June 2005. Facebook is an excellent way to keep up with friends and network with professionals. It’s also a great tool for businesses to use to communicate with several target audiences at one time. But I haven’t been happy with Facebook’s swift change in stance toward privacy and security, and that is what this letter details. I also explain how you can set your privacy settings after the break.)

Dear Facebook,

Facebook, Facebook, Facebook. What happened to you? What’s happened to us? When I first started seeing you, I was still in college. You promised me exclusivity, and in return I shared important information and intriguing facts about me that hardly anyone knew at the time, including the fact that I truly believe “The Great Gatsby” and “Confessions of a Shopaholic” are two of the greatest books of all time.

After some time of that, you began sneaking around. My friends told me that you were flirting with the idea of letting high school students join us. What?!? These were high school students. I thought you and I were beyond that. But you let high school students on, and I eventually became used to that fact. I still loved you, no matter how you treated me.

Once I got used to that (and almost forgot about it, actually), you threw another curveball my way. I was told that you were going to see anyone over the age of 13. Anyone. What happened to the exclusivity? I felt like you were changing, yet I had stayed the same. I tried to break up with you then, but you lured me back. We had so many mutual friends, and you always managed to come up in conversations. How could I not stay away from you? (more…)

Criticizing Copy

I can be a very narcissistic person, so it’s difficult for me to accept and utilize criticism – however, as a writer, I know constructive criticism and honest feedback of my work will only help my writing become stronger.

I also find it difficult to critique other people’s work at times, but I realize that they are probably just like me and want to strengthen their writing as well.

After the break, learn what steps I use to critique various writing projects. (more…)

CES 2010

The 2010 Consumers Electronic Show is currently happening – and there are several gadgets that are being unveiled that I simply can’t wait to see, primarily the iSlate. But even though Apple may overshadow many of the big ticket items at this year’s CES with the iSlate, there are several other pieces of technology to look forward to. (more…)

My Christmas Wish List

Diamonds? Chocolate? Gift cards? Nope. Well, actually, yes … but those gifts aren’t the focus of this particular wish list.

These gifts are a copywriter’s/marketing professional’s/blogger’s/geeky girl’s dream … so what are you waiting for? Click the link and find out what I want for Christmas.

(more…)

Online Identity – Google Ups The Costs

Google completely rocked my world earlier this week when Marissa Mayer (vice president of search product and user experience at Google, and totally my idol) announced that Google search results will now be in real-time. (more…)

Facebook Simplifies Security Options

Facebook logoIt’s not exactly a big secret that Facebook is the largest social networking site on the Internet – and it continues to grow on a daily basis. There are actually now 350 million active users (up 50 million from September). With this rapid and consistent growth, security concerns continue to increase. (more…)

Twitter Goes Red

Picture 1Today, December 1, is World AIDS Day, and the (RED) campaign teamed up with Twitter to increase advocacy.In a “so simple it’s brilliant” move, any person who tweets with the hash tags #red or #laceupsavelives saw the font turn red today. Phrases like World Aids Day/#WorldAidsDay, HIV, Africa and Red have remained in the top trending topics all day, and hundreds are retweeting @joinred’s and @ONECampaign’s tweets detailing facts and statistics on AIDS and World AIDS Day. (more…)

Riding the Wave: Initial Thoughts on Google Wave

Google Wave Main Page

Google Wave Main Page

Last Wednesday was a day like no other. I woke up, drove to work, pulled open my personal Gmail account and – whoa. I found myself reading the subject line that any true geek has wanted to read since May 2009: “Your invitation to preview Google Wave.”

I don’t remember much after that specific moment – though, I’m pretty sure a lot of screaming, dancing and crying were involved. What I do know is that I now am privileged to be part of the select (I like the term ‘elite’) beta test group for a service that is so revolutionary, it could very well change the way we use the Internet forever.

After the jump, you’ll find all of the answers to the questions you’ve been dying to ask about Google Wave – even if the question is just “What the heck is it?” (more…)

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