The O'Neill Communications Blog

FREE St. Patrick’s Day Icon Set

FREE St. Patrick's Day Icon SetWe’re all getting into the spirit for our Annual St. Patrick’s Day party over here and in our enthusiasm we created the nice icon set we wanted to share with you for FREE!!! You can see all six icons after the jump as well as download the ZIP file that contains them all. We hope you enjoy them and use them in your own St. Patrick’s Day celebrations. Remember, if you’re not coming to our party you can still win some great prizes by being our fan on Facebook or following us on Twitter. So do that and have a happy St. Patrick’s Day! Continue Reading »

The New Breakfast Club – Twitter and Facebook

The other day, the difference between Twitter and Facebook came up in a meeting – and with good reason. Facebook asking “What’s on your mind?” sounds very similar to Twitter’s “What’s happening?” But Facebook and Twitter are two very different animals, for very different reasons. I explain my perspective on the two after the jump:

Continue Reading »

Spring Color Palettes

It’s nearing the end of February and this designer is in need of some fresh color palettes! When choosing these spring palettes, I immediately thought of using shades of yellow and green. And if you’ve ever worked with me on a project, you know I always find a way to sneak green into a palette. I absolutely love the color green – any and all shades of it. It’s one of those colors that just speaks to me.

So, below are my choices of spring color palettes (which you’ll see all include a shade of green): Continue Reading »

Using Social Media to Make Your Next Event Bigger and Better

When planning any kind of event it’s easy to stay focused on the promotional materials and logistics that are happening in “the real world” to the extent where you are completely missing some great opportunities to utilize common, emerging digital technologies. These new opportunities are just that – opportunities that can help add a new level of involvement and promotion to really make your event a great success! After the jump we’ll take a look at some of the tools we’ve used for ourselves and our clients that have proven to be very successful and well received. Continue Reading »

Congrats to Chuck Dillehay!

O’Neill Communications would like to congratulate the founder, president and CEO of Dillehay Management Group, Chuck Dillehay, MBA, CAE,  for celebrating his 20th year as an association management professional! Continue Reading »

Presentations – why more isn’t always better.

I think it’s safe to assume that everyone has had the misfortune of sitting through a presentation that looked like this:

Ah, yes – the dreaded presentation where the presenter thought it was vital to put every word from their presentation onto the screen. Presentation – FAIL! Here’s usually what happens next – instead of the audience anxiously anticipating what the speaker will say next, they skip ahead on the screen and ultimately end up tuning out the presenter. What’s the point of listening if it’s all right there in front of you? Continue Reading »

B2B – Business Use of Internet

Remember my first blog?  Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week.  Internet access/usage rises steadily with education and income levels.  In addition, an IAB 2006 study found that:

  • 93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
  • 84% of business people use the Internet to research products and 71% buy products.
  • Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
  • Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
  • The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.

Continue Reading »

Facebook, meet Google Buzz

Google recently confirmed Internet rumors that they are throwing their hat into the social networking ring by introducing Google Buzz. If you can overlook the awful name, Buzz will basically be incorporated into your Gmail account. According to Mashable’s initial details, there will be a tab labeled “Buzz” right underneath your Inbox. It will provide links to Google-owned Picasa and YouTube along with Flickr and Twitter (Facebook was left out of the initial report; not sure if it’s incorporated or not).

Todd Jackson, product manager for Google Buzz, called it “an entire new world within Gmail.” Continue Reading »

Winter Issue of Making a Difference Focuses on Travel, Tourism

O’Neill Communications has published the latest issue of Making a Difference magazine, a quarterly publication of the Georgia Council on Developmental Disabilities (GCDD).

This winter 2010 edition features a wrap up of the ninth annual Making a Difference Discovery Day 2009. National, state and local industry experts gathered in Atlanta for the Executive Briefing – Making Accessible Travel and Tourism a Reality in Georgia, presented by GCDD in collaboration with G3ict and Hartsfield-Jackson Atlanta International Airport. This year’s theme was different than previous years’ by aiming to make Georgia a model that the rest of the country and world could follow in creating accessible travel situations. Continue Reading »

Bowser = Marketing Genius

In honor of it being close to the weekend, I’m going to go with a fun post:

Do you know about Bowser, the Miniature Schnauzer?

Meet Bowser.

Bowser came into my life when he was seven weeks old. I was fresh out of college, adjusting to living on my own and the 40-hour workweek. He fit in the palm of my hand and looked more like a rat than a puppy.

Anyway, I was looking at Bowser the other night (he’s now almost three years old and gets fatter every day), and I was thinking that Bowser knows the secrets to all anyone really needs to know about marketing. After the jump, allow me to explain. Continue Reading »

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