What We Know

What We Know

Building Your Brand Value
Over the past year, O’Neill Communications held personal branding workshops at the Andrew Young School of Policy Studies at Georgia State University. This series contains the workshops biggest takeaways. “So, what do you do?” The evergreen icebreaker is loaded with defining identity. Many of us identify ourselves through our professions, thus building brand identity. But, how we present ourselves, personally and professionally, is what really creates brand value. Companies and individuals Read more:
Creating Your Path to a Successful Social Media Brand
Fifty percent of businesses don’t have an integrated digital marketing strategy which includes utilizing social media. However, it’s rare to see a business or organization not have a presence on one of the many current social networks. With users of all ages relying more on social media for business recommendations, testimonials and becoming more adept at reading the social marketing landscape, how do you create meaningful results for your brand? Ask “why should people be interested?” Read more:
Busting the Myth of PR
We are living in a loud world – everyone wants to be heard. Companies and brands are investing more dollars and time into outreach than ever before. At the Strategic PR panel at General Assembly Atlanta, there was a lot of discussion about media and public relations and it was used interchangeably. But, the truth is that public relations is not just media relations – it is more than media relations. In fact, today, public relations has gone back to its roots – the public. Thanks to social Read more:
What’s in A Title?
Vice President of Sales and Marketing. It is a common title. When a CEO gives that title to someone, the CEO is generally thinking that 80% of the VP’s time and efforts will be on sales and sales management and 20% will be spent on marketing. In reality, the VP will, at best, go 50/50 and often reverses it -- to where 80% of their time is spent on marketing; it’s more fun, not as stressful as calling for appointments, going on sales calls or working in the field with one of the sales Read more:
Do the Math – Internal Staff vs. Agency
Today, the need for technical know-how, talent and experience is more and more critical. As the CEO or HR manager of your company, you need to understand the math behind having your own marketing staff or engaging a full-service digital, traditional marketing and communications firm. A small firm should offer everything you need for marketing: strategic planning, project management and a senior advisor working with an accomplished account manager. It should offer you all the writing and Read more:
4 Types of Visual Content to Increase Engagement
In the digital era, it’s important to set your brand apart. While text based content is always going to be a fundamental part of marketing, utilizing strong visual content will increase growth and engagement. What difference do visuals make? According to The New York Times bestseller Brain Rules, by Dr. John Medina, you are six times more likely to remember information if visuals are attached. Here are four types of visual content that can boost your brand: Using original or stock Read more:
Ponies, Princesses, and Personal Branding
Recently, a client’s two-day meeting coincided with a weekend convention where people who adore the My Little Pony franchise gathered to share their love for tiny, magical horses – TrotCon. The lobby was filled with people who dressed up like video game princesses, strolled around with giant My Little Pony figurines, and some, even dressed like them. However, amidst all the costumes and excitement, there was a true embrace of individuality. Branding is quite simply that: embracing Read more:
How Does Content Marketing Relate to Social Media?
Do you wonder what type of content you should be posting on social media? When you post, is the content you are posting relevant or helpful to your audience? Different social media channels serve very different purposes, so your choice of content can and will vary. The "80/20 rule" is a great starting point. 80% of the time, posts should be about something that is helpful or useful to your audience, such as tips and tricks specific to your industry. The other 20% can be used for true Read more:
A good story has the ability to make you think, make you feel and eventually, lets you make a decision. But, today’s world is being driven by “likes”, “retweets” and content limited to 140 characters. Even with those limitations, content remains the key to getting the attention you, your brand and your company deserve. Content is another word for storytelling. Stories attract and retain attention because they tell us about moments, ideas and movements in a creative, subliminal way. Many Read more:
O'Neill Communications to Present Leadership Session at Georgia State University
Atlanta, GA (June 27, 2017) – O’Neill Communications’ Vice President Devika Rao will present a leadership session on building personal brands to the Mandela Washington Fellowship (MWF) for Young African Leaders at the International Center for Public Policy at Georgia State University (GSU) on July 5, 2017. The workshop will concentrate on building an online and social media brand while creating and providing valuable content to end-users. The fellows of the Young African leaders Initiative Read more:
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1355 Terrell Mill Road, SE
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Marietta, GA 30067

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Tel: 770.578.9765
info@oneillcommunications.com

Visit Us

1355 Terrell Mill Road, SE
Building 1462, Suite 125
Marietta, GA 30067

Contact Us

Tel: 770.578.9765
info@oneillcommunications.com

Our Social Spots

You can find us hanging out at

facebooktwitterlinkedin