If, at any point during this summer, you dumped ice water over your head, you were one of the many that took part in a viral campaign that not only raised over $100 million for ALS, but was a national campaign that went local.
Local, or hyper local, movements are possible with the quickest tool at your fingertips (or thumbs): social media. As the 21st
century’s “word of mouth” platform, people are looking to Facebook, Twitter and Instagram to learn what interests their peers and core groups. Read more: