What We Know

Over the past year, O’Neill Communications held personal branding workshops at the Andrew Young School of Policy Studies at Georgia State University. This series contains the workshops biggest takeaways. “So, what do you do?” The evergreen icebreaker is loaded with defining identity. Many of us identify ourselves through our professions, thus building brand identity. But, how we present ourselves, personally and professionally, is what really creates brand value. Companies and individuals Read more:

We are living in a loud world – everyone wants to be heard. Companies and brands are investing more dollars and time into outreach than ever before. At the Strategic PR panel at General Assembly Atlanta, there was a lot of discussion about media and public relations and it was used interchangeably. But, the truth is that public relations is not just media relations – it is more than media relations. In fact, today, public relations has gone back to its roots – the public. Thanks to social Read more:

Recently, a client’s two-day meeting coincided with a weekend convention where people who adore the My Little Pony franchise gathered to share their love for tiny, magical horses – TrotCon. The lobby was filled with people who dressed up like video game princesses, strolled around with giant My Little Pony figurines, and some, even dressed like them. However, amidst all the costumes and excitement, there was a true embrace of individuality. Branding is quite simply that: embracing Read more: