What We Know
Using Visuals with marketing content is a crucial part of expanding your reach. Visuals have been proven to increase readership, help the brain process information faster and convey a story easier. Content with visuals is also more likely to be shared on social media and grow traffic.
Adding a photo is an easy way to support the mood or theme of the content. You can use photos that strictly match your content or you can use photos to convey a mood. For example, you could use the crossroad street sign to show a struggle with choice.
Graphics can be clip art, photos with text and icons. These will help in the same manner as photos but with the addition of text, they promote a headline, thought/idea, statistic or important part of your content.
This is a type of graphic that combines humor with a commonly known image. Photos may range from a popular movie, TV show, current event or just a funny/awkward photo. These are more common in social media, but if included with the right content, they can lighten a mood or drive a point home in a comical manner.
These are a great way to communicate information quickly with ease in an inviting way. An infographic is a use of text and icons to give stats, patterns of thought or ideas to replace or accompany your content. These visuals help promote your brand and are easy to share through social media.
- Written by Will Reese
- Published: 03 March 2015