What We Know
In the digital era, it’s important to set your brand apart. While text based content is always going to be a fundamental part of marketing, utilizing strong visual content will increase growth and engagement.
What difference do visuals make? According to The New York Times bestseller Brain Rules, by Dr. John Medina, you are six times more likely to remember information if visuals are attached.
Here are four types of visual content that can boost your brand:
Using original or stock photography images will add a more personal touch to your brand. High quality or images that can visually tell your brand story will enhance your brand’s message and be more attractive to your consumer. Finding images couldn’t be easier now that photo-sharing sites like Flickr, Photobucket and Snapfish are accessible and free.
A high quality, engaging video can make a strong campaign even more compelling. In 2017, according to KPCB, a technology venture capitalist company, video content will represent 74% of all Internet traffic; so, providing videos that can show actual solutions that your brand provides is essential. Videos that show customer testimonials, “how-to” videos, demonstrations, or event coverage are just a few examples. Creation and strategic distribution of these videos is crucial to elevating your brand’s voice in a very busy marketplace.
Infographics are an excellent way to take complex data and put it into an easy-to-use and easy-to-share tool. When creating an infographic, use the right color scheme, layout and design that correlates with your brand. Because infographics are easily intelligible and shareable, pushing through to social media, email marketing and utilization in websites will help increase your reach. Sites like Piktochart can support making simple infographics to enhance your brand’s growth, information and more.
Also Read: Why Strong Content Is Valuable To Your Brand
The association of memes with humor and entertainment as well as their shareability are their greatest strengths. Memes are known to evoke numerous emotions depending on how they are created. Easy to create, memes can help get your brand to gain traction early on in a campaign. Most importantly, always think about your audience and whether or not it will strengthen brand resonance and build community around it.
Visuals, done well, bring more people to discover and engage with your brand. Take the time to create visual content: make it clean, easy to read and understand, use high quality images and videos to engage your audience. You’ll be pleasantly surprised by the results.
- Written by Tim Orff, Communications Coordinator
- Published: 29 August 2017