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Oracle Applications Users Group (OAUG)

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Services provided: Rebranding, Publication design & production, Marketing & advertising, Photography, Trade show services

Situation:

O’Neill Communications serves the Oracle Applications Users Group in the design and production of its quarterly magazine and was asked to develop a new branding strategy and campaign for the association in 2006.

Action:

At that time the firm’s strategies included:

  • Developing the “global users, global solutions” branding and graphic specifications for the organization including a new logo design, positioning strategies, and technical specifications for its new identity program.
  • Creating a branding and graphic style guide
  • Developing membership materials driven by interviews and photo shoots of “real users” of Oracle Applications including ads, posters, point of sale materials, membership brochure, and a “new brand” rollout campaign.
  • Developing a new web strategy through the design of new home pages, secondary pages, and organizational charts as well as repackaging its “KnowledgeBase” as a key component in the organization’s value proposition to its members.
  • Redesigning the OAUG Insight magazine to be compatible with the new brand

Result:

The logo created in 2006 is still being used today, although the membership materials and website have undergone a number of design revisions. The firm’s publication design and management services produced immediate savings on the magazine for the association in the areas of postage and printing. Currently O’Neill Communications continues to produce and distribute the OAUG’s quarterly magazine, OAUG Insight, as well as provide marketing support for a variety of other projects.

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O'Neill Communications
121 Perimeter Center West, Suite 200
Atlanta, GA 30346

Contact Us

Tel: 678.384.7836
info@oneillcommunications.com

Visit Us

121 Perimeter Center West
Suite 200
Atlanta, GA 30346

Contact Us

Tel: 678.384.7836
info@oneillcommunications.com

Our Social Spots

You can find us hanging out at

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