O’Neill Communications conducted rebranding Dohler-Milne Aseptics LLC to its current name DMA in an effort to bring a more simplified corporate name and look to the company. DMA provides the same expertise and innovation to the aseptic packaging business, but wanted the brand to have a more unified presence and consistent message in the marketplace, moving away from the dual name in the title.
O’Neill recommended and implemented a logo lockdown approach which entailed developing a condensed version of the name to DMA and simply conveying the strongest services/products the company provides which are Formulation, Compounding and Aseptics within the new corporate mark.
The rebranding efforts of led to the development of a new corporate logo, website, tradeshow collateral and internal documents such as letterhead and business cards.
OCI continues to support and manage the day-to-day communication and marketing efforts for DMA providing strategic direction in all areas of marketing and branding.