What We Know

Fifty percent of businesses don’t have an integrated digital marketing strategy which includes utilizing social media. However, it’s rare to see a business or organization not have a presence on one of the many current social networks. With users of all ages relying more on social media for business recommendations, testimonials and becoming more adept at reading the social marketing landscape, how do you create meaningful results for your brand? Ask “why should people be interested?” Read more:

Do you wonder what type of content you should be posting on social media? When you post, is the content you are posting relevant or helpful to your audience? Different social media channels serve very different purposes, so your choice of content can and will vary. The "80/20 rule" is a great starting point. 80% of the time, posts should be about something that is helpful or useful to your audience, such as tips and tricks specific to your industry. The other 20% can be used for true Read more: