What We Know
Facebook is at it again. The social media channel is changing the way users will receive news. People will now be able to set their news feeds to receive news and stories from certain individuals or businesses at their choosing.
The new preferences will let users choose 30 accounts to get more frequent updates. In similar fashion to Twitter, Facebook will also allow users to "discover" new pages that follow the same preferences that were personally chosen.
So what does this mean for marketing campaigns?
The emphasis on allowing the user to filter what they want to see and whom they want to hear from is putting marketing control back to the consumer. The newest update will also place significant push into advertising through Facebook to reach consumers or emphasize your brand as one to "discover".
There will be more to tell as marketers start to strategize with this new feature and how consumers will get information.
Even with its new updates, Facebook is still one of the top ways people get their news, product information and trend stories. It is the new "word of mouth", and how you reach your audience is still through well-thought out, frequent content that tells the brand's story through video, images and more.
- Written by Devika Rao
- Published: 09 July 2015