What We Know
Fifty percent of businesses don’t have an integrated digital marketing strategy which includes utilizing social media. However, it’s rare to see a business or organization not have a presence on one of the many current social networks.
With users of all ages relying more on social media for business recommendations, testimonials and becoming more adept at reading the social marketing landscape, how do you create meaningful results for your brand?
• Make your posts beneficial:
Ask “why should people be interested?” Provide unique and valuable information that profits your audience and engages your brand.
• Post quality, not quantity:
With almost 300,000 statuses posted every minute on Facebook, your audience’s time is valuable. Connect with them by posting videos or photos to increase engagement and make it relevant not only to them, but for your brand as well.
• Make customer service experiences on social media positive and effective:
71% of customers are more likely to recommend a brand after a good customer service experience. Those same customers will also spend up to 40% more when brands respond to their customer service requests over social media.
• Increase traffic to your social profiles:
96% of customers discuss brands online, but don’t follow those brands’ owned profiles. Millennials are more influenced in their purchases by social profiles than other age groups; however, it’s imperative to target your customers, analyze their habits and cater to their wants and needs.
• Stay ahead of the curve:
Allocate advertising and marketing budgets for social media. By 2020, 24% of marketing budgets will be spent on social media and $31 billion was spent on social media advertising alone in 2016. Evaluate your brands needs and determine a reasonable social media advertising and marketing budget to reach your target audiences.
The social media landscape changes from year to year, but the results you want from creating smart social marketing campaigns and building your social media brand remains the same. Follow trends, measure the right data, engage with your customers and clients and your brand will thrive.
- Written by Tim Orff, Communications Coordinator
- Published: 28 September 2017